BRIEF 2: DEFINE - Developing Patterns

Now that myself and Eve had designed the full suite of typefaces which will be used to create the Nada, the next process to realise the Nada brand is to develop a range of patterns that capture both the manifesto of the brand and also the products themselves.

Influential colour palettes
We collected a broad range of visual research which heavily influenced the visual style of our packaging. We intend to apply a set of brightly coloured patterns to our range of products. Instead of just looking into patterns we sourced visual research that used applied graphics and pattern design in areas of set design and advertising.

Adi Goodrich (work shown below) displays a rich and visual style that contrasts contemporary and post modernist influences in colour, pattern and art direction. She also displays experimentation with food photography which decoractively fuses the foot ware products and the advertising set up together. The colour pallets are also very interesting as she plays around with gradients, pastel colours and examples of clashing pallets which give off a playful and vibrant visual style.

Colour palette
We took influence from the work above and set out to create our own swatch of colours to work from. We intend to stick to the five colours below which will be highlighted in our brand guidelines. We chose these colours because they will appeal to our target audience (which is female 20 -35) plus as a pallet they work very well together.

Patterns
Using the colour swatches above Tom and myself set out to create three patterns each in order to produce a range of versatile and geometrical patterns. The patterns all had to work together along with the main concept of flavour and pasta / noodle shapes.

Noodles: Pumpkin & Ginger

Within the various pattern our approach focus on either of two principles, the first principle being to represent the pasta shapes or forms, or like this pattern to visually represent flavour. This pattern uses small triangles in different orientations to reflect to mixing of these two flavours, the triangle itself is also representative of the strong and sharp flavour of ginger.  

Noodles: Sweet Potato & Buckwheat

Again this pattern is representing the flavours of the pasta, the buckwheat reflected by the small circles mixing with the large pieces of sweet potato. This pattern may need further development, it feel it looks like bacon and carrot. 

Pasta: Manfredine

This pattern is a direct representation of the pasta form itself with is a long piece of pasta with curved rounded edge running down each side. 

Pasta: Fusilli

Furthermore in a more abstract way this pattern reflects the angle of lines within Fusilli pasta to create a repeating pattern. 

Pasta: Farfalle

In a more loose way this pattern also looks to reference the form of Farfalle but in a more simplified and abstract manner. 

Pasta: Conchiglie
Within this pattern we used both principle and represented the flavour and form. This is often a pasta that you mixed with sauces and ingredient and we feel this pattern reflects that.

Pattern Casts Off's

We explored and developed a selection of pattern before we chose the above pattern as our final set. Of the many reasons behind not choosing these pattern were mainly that they were either over complicated, or didn't best reflect pasta shapes and forms, or flavours of pasta.