Home
The home page uses strong black and white imagery from the dark of the night complimented by strong use of copy that is engaging and thought provoking. The text scrolls the width of the website mimicking the LED titles of the city at night often used above shops and in city centres. These typography also mimics the typography style of the logo mark to tie in the brand logo with it’s application. the white text stands out against the black imagery making it easy to read as well making links to other pages clear and obvious.
About
As the website has little content and the sites purpose is more the get people interested in working with the firm and starting a dialogue with them I decided to make all the content accessible from the homepage so users don’t have to keep moving between pages, I achieve this by having contact slide out over the main content of the page, which can be seen above in that the about text slides out in a drawer from the top of the website.
Contact
Similarly to how the about content slides out from the top of the page the contact information also does the same, this means users wanting to quickly get to this information don’t need to wait for the page to loads as ultimately this information is key to getting Creed talking to clients that want to invest with them.
Mobile
The website transitions well onto mobile and the design has been adapted to fit a portrait device format rather than landscape meaning typography flows vertically rather than horizontally. Content still uses slider on mobile meaning the same experience is present everywhere. It’s important that the site works consistently across desktop and mobile as, as much of 70% of the traffic to the website will initially be through a mobile device as the site is going to be promoted on Twitter and Facebook and people discover these links on smartphone rather than on desktop.
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