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BRIEF 9: DESIGN - Final Website Development

Home
The home page uses strong black and white imagery from the dark of the night complimented by strong use of copy that is engaging and thought provoking. The text scrolls the width of the website mimicking the LED titles of the city at night often used above shops and in city centres. These typography also mimics the typography style of the logo mark to tie in the brand logo with it’s application. the white text stands out against the black imagery making it easy to read as well making links to other pages clear and obvious.


About
As the website has little content and the sites purpose is more the get people interested in working with the firm and starting a dialogue with them I decided to make all the content accessible from the homepage so users don’t have to keep moving between pages, I achieve this by having contact slide out over the main content of the page, which can be seen above in that the about text slides out in a drawer from the top of the website. 


Contact
Similarly to how the about content slides out from the top of the page the contact information also does the same, this means users wanting to quickly get to this information don’t need to wait for the page to loads as ultimately this information is key to getting Creed talking to clients that want to invest with them.


Mobile
The website transitions well onto mobile and the design has been adapted to fit a portrait device format rather than landscape meaning typography flows vertically rather than horizontally. Content still uses slider on mobile meaning the same experience is present everywhere. It’s important that the site works consistently across desktop and mobile as, as much of 70% of the traffic to the website will initially be through a mobile device as the site is going to be promoted on Twitter and Facebook and people discover these links on smartphone rather than on desktop.

BRIEF 9: DESIGN - Final Brand Development


The final brand consists of two marks which are constructed in the same way however a colour has been assigned to each mark to differentiate each of the sector of the overall form, both logo marks also work in sold white. The colour used black and white and two spot colours as I devised limited colour palette this meant two colours could be Fluro spot and be within the budget. To compliment the condensed typography for titling and the logo mark I chose a rounded and wider typeface for the copy.




The main stationary that was required were letterheads and business cards as well as envelopes and the firm invests in digital start ups they want to remain as digital as possible however this range of printed collateral was still required. the use of spot colours means the it can be printed onto both a white or black stock. As the letterhead needed to be on a white stock whereas the envelope was more on brand and it a black envelope with a Fluro spot colour printed on top.




BRIEF 9: DEFINE - Visual Concept 2


Within the second pathway I focused more and furthering the use of the city and inspiration from the city within the designing, I introduced dashing of colour within the logo mark to break up the use of black and white. I started to look into neon typography and how this could translate into the design, as neon type is very prominent in the city at night.





BRIEF 9: DEFINE - Visual Concept #1


After speaking with the client they liked the idea of potentially using night time imagery of the imagery they also suggested to me using black and white imagery which may achieve the same effect so I created two different pathways to show to the client. I wanted to let the imagery immerse the user in the website so I let white, clean typography lay over the top to create a minimalist yet capitative, strong and powerful tone of voice speak through.















BRIEF 9: DEFINE - Logo Mark Development

Taking into account the visual styles I had researched into I started to look at using sans-serif typefaces for the mark but looking at unusual it which the sub text could be incorporated into the mark. I looked into the street signage of the night for inspiration for how to look at constructing the logo mark.









BRIEF 2: DESIGN - Final Applied Branding Nets








After successfully printing and mocking up the branded net for the packaging to ensure the typography and brand was the right sizings and that the patterns we applied to net correctly I went ahead and applied the same approach to remaining packaging nets. As well as preparing vinyl stencils for the gold effective spot colour that will be applied to elements of the packaging.

BRIEF 9: DISCOVER - Visual Research 1


Visually I explored a range of identities that had been created technology startups as this is main sector Creed will be investing in, I felt it was necessary for the brand to appear in a manner similar to this as Creed’s audience will be familiar to this type of branding. Additionally I also look into the city at night, as many traditional investment groups use images of big cities in the day like New York or London. I wanted to reflect how Creed opposes this and potentially use night time imagery and the city at night to represent the brand in a new light.


















 

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