As Creed wants to be different and set themselves apart from the rest I explored into the brands of there rival investment firms to see what devices and visuals they use to represent themselves.
Fortress
Fortess is slightly different in that it used full width images to fill the browser which makes it feel slightly more interesting but furthermore the brand is corporate and consists of a brand name and mark. Creed want’s to be anti-corporate and it’s values stand with building a new economy that’s different from traditional back door deals and corporate big cats.
Hyde Park Angels
This is a fairly corporate brand with a use of standard sans-serif font and bland colour palette, it’s basic and lacks engagement. It’s formal and serious it’s tone and doesn’t shout out that it’s an innovative company that’s doing something different.
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