I felt it was necessary to explore how other photographers in the Jessie will be competing in are branding themselves and how they promote themselves online. As Jessie Leong will need a disruptive brand that is breaking away from the norm of what everyone else is doing, so as a new gradate she can break onto the photography and get her name and work out there.
James Braund Photographer
Much of the work of others that I explored has used Sans-Serif typefaces with there branding, I can see why, as it provides a clean aesthetic and relevance to any brief or client however I don’t think will be as effective for Jessie Leong, doing something bold and different will set her apart. Furthermore most of the website use full screen imagery which I think is essential, as the photography is the most important aspect and it provides an immersive experience for the user.
Many of the websites I explored provided seemless ways to move between projects, it was an effortless and easy experience, this will be essential for Jessie’s website as, if people are confused by the navigation they won’t stay on the site to explore her work.
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