BRIEF 11: DESIGN - Photography

BRIEF 11: DESIGN - Brand Guidelines Newspaper

HACK15 Brand Guidelines and brand application

BRIEF 11: DESIGN - Brand Application

Using the developed treatments which the range of assets I created I looked into how these designs could be translated across a range of branded ephemera and promotional material for the event.

BRIEF 11: DEFINE - Brand Development

I have decided that concept #3 is the strongest of the three concepts that  I have developed I think this because it has the strongest links to technology and hacking within it's visual aesthetic. The use of black and white and several different patterns style visually represent different forms coming together and interacting with each other and this is exactly what the HACK conference is about. Furthermore I also think the use of only black and white also keeps the brand identity strong and eye catching to grab the intention of powerful minds in the world. Bellow I have explored possible different treatments that can be used with the range of assets and bank of patterns I have created.

BRIEF 11: DEFINE - Name Change + Logo Mark Development

I've decided that I think the event needs to change name, I think although the name idea reflects the fact the event is about coming up with new Ideas, I think name HACK is more appropriate for the event this is because at the event hackathon's will take place in order to come up with these new ideas. Also the work hack can refer to hacking things to create something new and that is a key aspect of the conference is that people from all industries, sectors and walks are coming together to hack technology together to create something new and solve problems. Furthermore the word hack is more explicitly associated with technology where the word Idea is more generalised and doesn't specifically refer to the use of technology. With this in mind I began to explore possible logo mark for the name HACK.

BRIEF 11 - DEFINE - Concept #3

After evaluation the range of pathways I had developed, I decided to completely strip back my ideas, to the initial idea that I have about the abstraction of the line. Using this concept I combined thought provoking copy with a range of different ways of working with a line to build an extensive range of brand assets. I feel like this is more effective as the brand feel more accessible and less ‘crazy’.

BRIEF 11: DEFINE - Concept #2

In this first pathway I developed was based on created a series of patterns which were drived from both Lines and QR codes. I created a series of blocks which I then merged and melted together to create chaotic and ‘hacked’ together patterns, I worked with a black and white colour palette to maintain an element of simplicity. This idea feel digital, quite fresh, however it is still a little complex the brand name gets lost in places.

BRIEF 11: DEFINE - Concept #1

This pathway I explored how colour could potentially be used within the designed, I kept a limited colour palette, I felt that adding might make the event more accessible to all however I think that’s made it feel more childish than it has attracting a wider audience. I also think the colour loosens the link to technology, and a digital life which the black and white design really sold.

BRIEF 11: DEFINE - Initial Visual Exploration

Initially I called the Brand Idea, as the event/conference was all about coming up with Ideas and being innovative. Throughout my initial exploration I looked at the use of line as a metaphor for technology and how screen are made up of lines, and also lines of code. I also drew inspiration from how Idea’s overlap and build on top of each other.