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BRIEF 11: DISCOVER - Market Research


Hack15 is a new conference to launch in 2015, however there are similar events that take place with similar aims and ideals about what they are trying to achieve. I have researched into existing events, expo’s and conference to gain knowledge about how they run there events as well as the format and content they hold within as well as to look at how they’ve branded themselves, as the events have a synergy with the Hack15 conference/expo.


TED Talks
TED is a charitable organisation which hold events, talks and discussion all year around. There talks aims to inspire other and teach other about the world and make use see ideas from new perspective. The TED brand is extremely famous and simple, they’re speakers create there brand as they often put forward ideas which are new and groundbreaking.


TechCrunch Disrupt
TechCrunch Disrupt are a series of events that happen throughout the year in different cities across the world, although these events are more business orientated they still focus pushing new ideas which potentially change the world.


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