In order to build the brand for Spotto and the website UI I looked into a range visual that used the circle form. Spotto needs a symbol that is associated with the game that is recognisable and memorable. As part of the game users will use a cross hair to select the target area in which they think the ball is situated. Therefore I started thinking around how this crosshair could be incorporated into the brand, doing this would also mean the logo mark can be used as a UI element with the game itself, unifying the brand experience.
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