BRIEF 6: DEFINE - Brand Logomark development

As part of the development I worked closely with the client to achieve something they were happy with. Initially I used a san-serif typeface which was quite sharp however they suggested rounding off the typography to made it more friendly. I then looked a range of colour palette some which were very bright and colourful but ultimately we settled on a palette that was realistic and could also be used for UI elements so that the website was cohesive with the brand.

V1

V2

Typography Refinement