The final brand consists of two marks which are constructed in the same way however a colour has been assigned to each mark to differentiate each of the sector of the overall form, both logo marks also work in sold white. The colour used black and white and two spot colours as I devised limited colour palette this meant two colours could be Fluro spot and be within the budget. To compliment the condensed typography for titling and the logo mark I chose a rounded and wider typeface for the copy.
The main stationary that was required were letterheads and business cards as well as envelopes and the firm invests in digital start ups they want to remain as digital as possible however this range of printed collateral was still required. the use of spot colours means the it can be printed onto both a white or black stock. As the letterhead needed to be on a white stock whereas the envelope was more on brand and it a black envelope with a Fluro spot colour printed on top.
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