"2013 is the year in which we are making Morrisons fit for the future. We are putting the building blocks in place so we can bring all the best about Morrisons to our customers across all channels and formats.
So we are opening two Morrisons M locals every week. By the end of the year, we will have over 100 convenience stores across the country. Our expansion will continue, taking what we offer to hundreds more communities.
We want to serve our customers in their own home too, so we will launch our industry-leading online service in the New Year. Like our convenience stores, it will have fresh food at its heart. It will be distinctively Morrisons from the moment the order is placed online to the van which delivers the groceries to the doorstep.
And so we can meet the demands of our customers in the future, we are overhauling and modernising our infrastructure and back-room systems to drive our business. It is the most comprehensive and advanced rebuilding of retail systems anywhere in the world. "
Key definitions of the Morrison's Brand:
- Offering affordability to it's customers
- Helping Britons families eat well and live well for less and getting the most for the there money
- Offering an in-store experience that is friendly and helpful and on that mimics the Market Street of times gone by, these creates an atmosphere in the store that customers are People not just customers spending money and growing the Morrison's business
- Morrison's is passionate about helping local communities all over the UK
Morrison's Food for Thought:
What are Morrison's trying to achieve?
- Food is at the heart of everything they do
- Support local produce and people
- Offer products that suit a diverse range of customers from those shopping on a budget to those seeking a luxury shopping basket
- Fresh food is extremely important to them
- Maintaining loyalty within there existing customer base
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