Welcome to Morrisons
When users enter the store using their smart device they are greeted with a welcome screen which welcome’s them into store and highlights key content signifcant to the user. Showing them personalised offers in store today, offering meals suggestions and informing the user if any of their friends are currently shopping in store. The design makes use of large imagery and large touch areas for ease of use while shopping and clear and large typography for glance viewing.
List
List brings together the best of the online and offline shopping experience. Users of the morrisons Shoppr app have on shopping list per household which allows anyone in the family to add to the list from any device and the list is stored in the cloud for access when shopping. List also offers a visually rich and easy use shopping experience in which the list is ordered by the users locations as well displaying products in a large, pictoral format and making use of brand colours for easy product recognition. The list can be organised by product or contributor.
Meal Planner
Now more than ever our health and what we ate are a big part of how we live, especially young family who want to keep their children eating a healthy well balanced diet however it can be hard to keep track of this with the busy scedule of family life. Meal Planner easier allows users to plan an entire weeks worth of meals and automatically adds the required ingredients to the shopping list. Meal Planner also allows members of the family to vote on meals they would prefer over others. The meal planner is also linked the families calendar so quick meals are saved for days when the family is extremely busy.
Healthy Living
In addition to planning meals for the week, the meal planner also creates visual representation of the family meals and detailing how healthy the meals are for the weeks. Making it easier for user to see where they can improve there healthy diet. This feature also enables parents to ensure that family members are getting all of the key food groups, vitamins and minerals within their diets.
Recipes [Above]
It can often be difficult to get inspiration for food ideas, espcially if users are on a budget or they don’t have large ammounts of time to cook, based on these criteria the Shoppr apps suggests tasty reciepes based on the users wants and needs. All of the recipes are linked with the meal planner and syncronized with the healhty living overview.
Friends [Right]
We are connected to our closest friends and family where ever we are, we rely on our friends and trust there opinion, in this socially connected our friends provide us with recommendations that we trust. Morrisons Shoppr’s friend feed aggregates users friends activities such as offers they’ve purchased, products they recommend as well reciepes that they’ve tried and enjoying allowing users to make smart decision about the recipes they try and the food they buy. Friend feed also informs user if there friends are currently in store, so they can meet for a chat.
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