BRIEF 2: DISCOVER - What is Nada?

After working with the client on Skinny, Tasty, Love Me. Myself and Eve knew in greater detail what we wanted to do with the brand and what we didn't want to do with the brand. This all started with developing a brand name, after some research and a brainstorming sessions, We developed the name Nada which means nothing but the pasta is inherently free of all nasty ingredients and fat. We then developed a solid concept for the brand around this name, in that the brand is about communicating a positive body image and healthy lifestyle to customers and customers of the brand.