Visually I started to explore what fashion and commercial brands were currently doing in the space. From the offset I wanted to look into how serif typefaces were being used in the modern way. I think a serif typefaces relates to Jessie’s interests in culture and orientalism, but it needs to be a approached in a modern and fresh way, as ultimately her work is for commercial use. Within the work I looked at it, it was simplicity that made it effective and being anti-ornamental with the rest of the design. additionally a limited colour palette often complimented the typeface and kept the essence of minimalism.
The Alquimie brand using a Bondoni style typeface with use a thin line to compliment the thin stems within the typefaces. The use of strong typography builds and communicates the brand identity.
The Antler brand using an historical typefaces for the brand logo mark however in wider uses of the brand a sans-serif and modern typeface has been used to keep the brand fresh and contemporary.
Winecast although a brand for Wine, has against created a heavily typographically driven brand in which the typefaces creates the identity, it's logo mark has been constructed from a bespoke and unique typeface making the brand feel original, again this identity has been paired with a sans-serif typeface to keep the identity feeling new, fresh and modern.
Sancy & Regent's brand has embraced true simplicity to created a brand from essentially using the colour white with uses of black intermittently. The brand that's created is strong and powerful due to subtle use of black throughout.
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