When developing the brand identity for Jessie Leong, I experimented with a range of serif typefaces, some in a more vogue style to reflect the fashion aspect of her work and other which were more oriental and created a heritage vibe and aesthetic. When exploring colour palettes I wanted to continue with the ideals of luxury and heritage and experimented with royal, rich and deep colours for the palette.
To harsh, communication is aggressive, needs to a more softer tone for the brand mark.
To vogue-y, although it relates to Jessie's interests in Fashion Photography, this isn't her only skill set or attribute to her creative practice.
Typeface used her almost feels broken, it's doesn't seem confident in it's identity.
The structure of these forms reflect a oriental element but not to strongly, additionally the thinning and thickening of the lines harks back to Vogue and the use of Bodoni style typefaces in the fashion industry.
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