BRIEF 13: DISCOVER - Briefing

A few weeks ago, we had a briefing from one of the Fashion tutors, for a branding brief that she has available which in time would become a paid live brief. The brief is based around a Yorkshire festival of light called the Winter Light Festival. Winter Light Festival is a free festival that is held in December with the aim of bringing the community together. The Festival is open to everyone, however they have been having problems with marketing and advertising the festival and what is happening at the festival due to no branding or identity. They need us as designer to create a launch campaign and logo to promote and create awareness and excitement for the up and coming Winter Lights festival in December.

Key Points:
This will be the third year of the event running
It involved bringing community together in one place
Originated in the Calder Valley
Ever growing event, expanding and developing
The third year of running, calls for strong brand identity
Needs a dynamic logo, identity and brand
Annual festival, runs every December
Re-launch of the website
Consider typeface and colour
Printed ephemera: flyers/programme/poster etc.
Combined light and music festival
Live bands, Fireworks & Entertainment
Light Parade, focal event of the night
It is only been advertised through Facebook and social media, previously
Annual theme needs to fit into the brand fluidly
Target audience: family, pro-active community driven citizens

Current Website: winterlightfestival.weebly.com