BRIEF 13: DESIGN - Brand Application

I then placed in the new bespoke typeface into the original designs and it actually works much better than what we had previously been using. The new design is much stronger and more bold. It is eye-catching and appropriate for the target audience. It communicates the relevant information clearly and effectively whilst still carrying a fun and exciting nature in order to engage the children that will be attending the event. Designing for such a broad target audience has been challenging however I feel our final outcome meets these requirements perfectly: