Once we were happy with our visuals for the brief we decide to mock up the artwork and see how it would work across a range of media, this would include tote bags that could be distributed at the event as well as printed onto glass windows of locations where the event will be held in order to increase the promotion of the event. Here are some of the designs mocked up. The simplicity works really well and it is clear here that the clean designs allows the content to be easily understood, and communicated to the audience:
One of the printed outcomes that we wanted to propose for the pitch was a programme. This seems an essential form of printed material for a festival type of event and will all the audience to see exactly what is on, where it is taking place and when it is taking place. One key importance within the design process for us was to consider accessibility of the information through a simple layout. We went for a simple layout meaning that the target audience can find the information they need easily. The design uses the typical brand identity to maintain consistency across both print and screen design, whilst on the inside there is a simple grid layout used to document the content which also includes a map. The format of the programme is simple and easy to open and use. The stock used will be coats in waterproof plastic. Although this will add an additional cost to the print run, we have been considering the minimal budget throughout the design process, we still feel as though this will benefit the design meaning that no matter the weather on the evening, the information will be easy to read and understand.
The branding was implement across a range of different material and three different poster designs have been created to promote the event. These will be distributed in trains stations, shopping centres, public walkways and various other public spaces such as schools, youth groups etc. The posters are eye-catching and very vibrant. They catch the eye of the target audience and communicate the relevant information effectively. The brand is very dynamic and the typography will be adaptable depending on the specific theme year of year. These mocked up images show how the design would look in context and I am really pleased with the final outcome.
One key aspect of this brief was the online presence. The winter light festival current has a weebly constructed website, and this format is very basic. The design needed to remain simple in order for the audience to access information easily, however as the same time it needs to be modern, relevant to brand aesthetics and adaptable to different screens, such as computer, laptop, iPad and smart phone. The website clearly carries the brand aesthetic through and is working in unison with the printed ephemera. This ties the identity together and gives a strong brand visual that is successful.
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