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BRIEF 12: DEFINE - Developing the Grid + Proofs

After developing a grid of images that we were happy with we curated this same grid digital within illustrator. We explored two idea, one in which images overlapped onto other postcards and another in which they remained in the grid but images didn’t overlap. We presented these two ideas to the photography team. After some discussion we decided that having the images overlapping each postcard was a strong idea and that they worked well as both individual postcards as well as a series when placed all together. After this meeting we want away and tweaked some of the postcards as some of the images either overlapped too much or some overlapped too little. We developed the idea of having the image overlap outside of the grid so that a continuos grid of images could be created, on a wall for example.











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