BRIEF 13: DEFINE - Brand Development

Now we had discussed our final concept I put together some designs. I was really pleased however we decided that as the typeface was such a fundamental element of the design it would benefit from having more character and personality. We decided that we could try something using a gradient, to give the effect of a perspective within each letterform. This also brings in earlier exploration of gradients from initial concepts one and two. Here are the initial visuals for the final concept: