Stock
We looked into a range of different brand who's visual identities are created from the stocks which are used to complete any printed ephemera for the brand. We felt this this concept related well to Being as Being is about embracing truth and nature therefore telling stock's and there properties and colour speak for the brand communicates the idea of simplicity and anti-ornamentation.
Nature and Patterns
Progressing from our initial mood boards myself and eve decided to focus on how nature can influence and build a range of patterns. We looked into a range of brands that again still use stock to build colour and based and then an over printing process that builds a texture pattern. We felt that visually this idea could appeal to both men and women as well as it's strong representation of nature, honest and truth.
Leave your comment