My Initial brand Board - Within my board I was heavily inspired by the use of natural materials and how the patterns and texture that represent these patterns can be used as a visual device when building a brand and creating an identity. I also researched into the use of pastel colours and natural and raw colours that have a muted toned as I felt this represent nature rather than use of bold, vivid or bright colours which feel more made-man than natural. Within the work I have collected Myself and Eve agreed that some of the work looked overly feminine and the brand needed to androgynous, however we both like the idea of using pattern and texture inspired by nature of part of the visual identity for the brand.
Eve's Initial brand Board - Eve similarly to me has looked at the use of the pastel colours, within her first mood board Eve looked at the strong use of typography and device to build the brand identity, we both felt this was a strong idea as it kept the brand simple, it meant that interesting copy could be used as part of the brand and it mean't that the brand communicated a image of truth and honest and that it's not trying to be something that it isn't. Within her second mood board Eve looked into the use of black and white and creating pattern from geometric however we agreed that this perhaps wasn't the right direction to take it felt a bit to digital and didn't create the man made, natural feel we wanted to instil within brand identity.
Food. Clothing. Homeware. Raw. Being. Independenence. Moral. Loyal. Communal. Together. Truth. Confident. Reputable. Non-materialistic. Connected. Well-made. Primitive.
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