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BRIEF 3: DEFINE - User Persona's


Lucas
Lucas is a working professional who lives and works in the city centre, he is an senior architect and appreciates good design. As an architect he is aware of the world around him and makes conscious decisions to consider the world around him and what resources he's uses on a day to day basis. He is green and environmentally aware, he a brand loyalist and buys into brands which fit his ethos of life. Lucas enjoys spending his spare time with his friends, he enjoys well made healthy food.

Goal:  Buy into a brand that is environmentally and is working towards a technological future that embraces technology without detriment to the environment. 


Talia
Talia runs a small business in her local community, he is friendly enjoys the companies of others, she is passionate about being communities together again. She lives a simplistic lifestyle that is anti-materialistic however she doesn't take this to mean she has to live with less. He enjoys fine and quality products and food that are ethically aware.

Goal: Visit a retail space that embraces the world and the people within it for who they are as well have the ability buy ethically aware products.

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