The concept that I have developed for the application is based around the idea that driving social change is effective when we are compared with those around us or our neighbours. Central to the application with be three views, an individual view, family view and street view. For each of these view users will be able to compare there energy use to other users. This is effective is driving change in users energy usage habits as, if they neighbours are being more energy efficient and saving money as a result they will want to do the same. Essentially the app is creating a gamification element to energy use and encouraging people to be competitive and as a result become more energy efficient.
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