Morrison's already publish a monthly magazine which is free for customers of their stores. The magazine is popular and well liked by the customer base. Within my visual research I have looked at how the digital aesthetic of the magazine can be brought into a digital application. This would be beneficial to user as they would be familiar with the design and content as well as giving shopper and more natural interface to interact with rather than creating a native smart phone experience.
Clear and simple typography
Strong expansive imagery
Pastel colours
Familiar feel, homely
Use of cards to distinguish between different types of content
Appropriate to all audience, simple and fun
Simple yet unique icons
Colour being used to separate features and functionality from each other
Large typography and images, large hit areas for easy use
Dynamic colour palette that changes with content or feature
Use of imagery instead of text or UI elements creates an immersive feel around the content
Colourful imagery of food with overlaid UI element, let's the application content speak before it's interactions.
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