Estimote
Estimote is new products which uses Apple iBeacons technology to allow mobile apps to know where customers are within retail spaces. This technology could be used to allow apps to direct customers to products or staff as well notify customers about relevant products near by.
Fancy App
Pintrest meets shopping. Fancy is a new online service and application that aggregates products based what the user is intrested in as well product there friends like. This is new age in shopping where products come reccomended to use based on what we like and what our friends like.
Luvocracy
"Similar to pinning on Pinterest, users can collect looks and products (from beauty products to tech gadgets) and tack them to boards. They can also repin products from friends, brands and tastemakers, which Luvocracy defines as bloggers, editors and stylists. Meanwhile, when members comes across items on the web from any retailer — from Macy's to Etsy — that they want to post to a board, they can do so via the downloadable Luvocracy plug-in."
Luvocracy is a great example of how technology can be used to influence the products and more importantly how our social networks can be used to offer users recommendations for products but also provide influence to users via what they're friends are buying. These features could be included within a Morrison's experience by telling users about what they're friends are buying and tasting. Recommendations from friends are a great way to get users to buy into new brands and products.
iBeacons
From personal experience of working in a supermarket often one of the most likely reasons a customer will need help during there visit to find a product they are unable to locate. With iBeacons a app could direct users to the items location without the need for a customer representative, this can save the company money in wages and staffing as well getting customers to the products they want more easily and faster than before.
Some additional thoughts for the use of this technology might be to suggest to shopper as they walk around the supermarket about products nearby that they might be interested in.
Shopkick
"Shopkick is the shopping app that helps you discover all the best products at stores near you. It shows you popular products and rewards waiting for you at stores like Target, Macy's, Best Buy, Old Navy, American Eagle, JCPenney, Sports Authority and Crate & Barrel. And it rewards you with kicks (points) just for walking in the door. Get even more kicks when you scan items and make purchases. Redeem your points for gift cards at your favorite stores. Now you can do even more of what you love—shop."
Part of the brief is about getting shopper back through retail doors to deter or encourage a symbiotic relationship between online and retail shopping, Shopkick is a great example of this as it's rewards customers for coming into retail stores, this concept could potentially be applied the Morrison's brand.
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