Based upon the information provided to within the brief as well research and my own experience working in a supermarket I have put together some overarching persona’s to characterise what user problems need to be solved by the application. These persona’s will influence how the app functions and it’s features.
Jill
Jill, is a wife and mother to four children, 4, 8, 12 and 17. She has an active family who engage with many extra curricular activities, feeding everyone and making sure everyone has a balanced diet as they are growing - it can be a struggled to stay organised.
Goal: Keep chaotic family life organised and keep the entire family healthy.
Kevin
For some cooking can be a chore and purely a necessity. Sometimes a little inspiration and simplifying meal time can bring great tasting food, that’s simple and easy to cook and affordable on the average income.
Goal: Inspire users to cook new foods at home that are easy and affordable.
Rebecca
Rebecca has just moved away from home for the first time to study at University. She is currently sharing a house with five other people. Being a student can be tough and making the most of the money avaliable is important, with a house this size keeping everyone happy on a budget can be difficult.
Goal: Give groups of users control over what they buy, keep them on a budget and keep them all happy.
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