As part of a re-evaluation of the brief's I've chosen to undertake this year I have replaced my initial brief 'Flexible Thinking' with a competition brief from this years YCN awards. The Morrison's briefs asks entrants to think about the future of the supermarket and how technology can both improve this experience and also get customers back in store. I feel like this brief is more suited to my current practice as it's posing the questions about forward thinking and what's next which is how I like to think. Also after working in a supermarket for over 4 years I feel I am the perfect candidate for this year given my own personal experience.
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