Together me and Eve tried to devise a natural palette that appealed to both men and women, we wanted a colour set of colours which could be used across the brand and then potentially some specific colours which could be used for identifying the three separate stores of Him, Her and Home. At this stage we were happy with the use of grey as this was an earthy colour and natural and crisp but the use of the blue and pink and burgundy still don't sit right with the brand.
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