BRIEF 2: DEFINE - Testing & Further Developing Patterns

The packaging myself and Eve designing for the Nada brand will be high end as will the brand itself therefore we started to explore print possibilities within the patterned element of the brand. We have found during our research that healthy foods are often packaged in a dull and muted manner and really use print finishing techniques and we wanted to change that. We started to look at using gold foiling within the pattern. To explore this we printed our patterns at A3 sizes to both text how the patterns worked printed, as on screen isn't always an accurate representation as well to then experiment with potentially using a gold within the pattern.

 

 

After experimenting with this approach we both agreed that this was the successful direction to take with the packaging, we then went back to digital patterns to applying this new thinking to the pattern and ensure this idea would across all of the patterns. 

 

 

Furthermore after evaluating all of the patterns once we have printed them we felt that one of the pattern simply wasn't working and this was for a number of reasons, it didn't fit within the series that the other patterns created, we felt like it looked like many thing but didn't look like the approach we were trying to achieve therefore we went back to the drawing board with this pattern and developed something new that fit better within the series of patterns.