Visually I explored a range of identities that had been created technology startups as this is main sector Creed will be investing in, I felt it was necessary for the brand to appear in a manner similar to this as Creed’s audience will be familiar to this type of branding. Additionally I also look into the city at night, as many traditional investment groups use images of big cities in the day like New York or London. I wanted to reflect how Creed opposes this and potentially use night time imagery and the city at night to represent the brand in a new light.
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