Time of life: Think about changes in customers’ lives that will change the amount of energy that they use eg a new baby, dependents leaving home, or moving home to upsize or downsize. What need or want in the customer’s everyday life could the app solve?
Benefiting from Government Schemes: Energy companies are required to install energy saving products such as insulation in people’s homes as part of the Government’s carbon reduction obligations. For some customers meeting certain eligibility criteria, these products may be free or partly subsidised, making them an attractive option.
One of the key challenges that npower faces is identifying customers that are eligible for the government schemes and helping them understand how these products could benefit them in the long run. How could an app engage customers in this group in thinking about energy saving products?
Removing the hassle: think about why customers may not want to install energy saving products, e.g. they’re difficult to install, make their property less attractive, in difficult to reach places, etc. How could an app engage this group of customers?
Third party or device data: Despite electricity and gas being a major part of people’s lives, it is generally a ‘low interest’ category. How could you integrate other publically available third party or device based data into your app to make energy more relevant or interesting for customers in their everyday lives?
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